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Types of markets: residential, rural, land, subdivision, retirement communities, single family, duplex, condominium, vacation, suburb, farm, country
Description: This list is filled with singles, marrieds, movers, job relocators, empty nesters, and retirees of all income and education levels actively seeking a new home to fit their lifestyle. They may want a condo with low yard maintenance, a home with room for their children to grow, a house in good school districts, or a place to downsize after the kids have left home. Several home seekers are relocating due to a job change in another city. Many seek residential properties in communities that offer amenities like swimming pools, dining, golf courses, and club houses. Others will seek rural areas with enough land to grow a garden or keep livestock. This is the ideal audience to cross-sell related products like homeowner’s insurance, landscaping supplies, and more.
Audience also purchases: Lifestyle magazines, home technology, food and beverages, banking services, insurance, appliances, housewares, paint, garden accessories, flooring, lighting, home security, home goods, internet, cable, entertainment
Purchasers of this list: Publishers, bankers, utilities, real estate firms, property appraisers, home inspectors, insurance companies, mortgage brokers, financial advisors, local diners, grocers, landscapers, real estate agents, education facilities, and credit card issuers. |
