These are avid contest and sweepstakes entrants who subscribe to the Sweepstakes Advisor Newsletter and Prize Report to enhance their odds of winning cash and merchandise. This bi-monthly newsletter lists 25+ national sweepstakes in each issue. Sweepstakes Advisor provides tips on entering sweepstakes, rates them by total prize value and features testimonials from winners across the country. Subscribers are 100% direct mail sourced.
Profile:
- 45% Male
- 55% Female
- 100% Direct Mail Sold
- Annual Subscription $38.00
Successful usage categories include:
- General Merchandise
- Catalogs with credit offer
- Debt Consolidation
- Discount Clubs
- Education/Online Education
- Extended Warranties
- Financial
- Insurance
- Opportunity Seekers
- Services
- Sweepstakes
The Sweepstakes Advisor Newsletter Subscribers are a must test for opportunity seeking appeals, catalogs with extended credit and low ticket merchandise. Generous consumers, they are responsive to several non-profit sectors that include, Health/Disease, Societal Benefit, Human Services and International Relief offers.
Sample Enhancement selects
Income:
Presence of Child:
Language:
Interest Selects:
- Collectibles/Crafts
- Financial
- Gardening
- Gourmet Cooking
- Grandparents
- Healthy Living
- Home Decorating
- Outdoor Enthusiasts
- Seniors
- Sports
- Travel
- Weight Loss/Self Improvement
Enhanced criteria is available in combination with any regular and/or additional overlayed segmentation.
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