American Pre-Movers Mailing List

Updated weekly, the Pre-Mover Database is sourced from Pending Sale and Under Contract listings, all data goes through extensive build protocols, validation, and hygiene. Each record on file has a full standardized address, enriched with demographic and transactional data for additional targeting. Home normally close within 30 - 45 days of the pending contract.

SEGMENTS COUNTS THROUGH 05/13/2025
3,697,309 TOTAL UNIVERSE / BASE RATE $100.00/M
 343,095 MONTHLY     + $15.00/M
 986,694 QUARTERLY     + $10.00/M
 1,631,798 SIX MONTHS     + $5.00/M
DESCRIPTION
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Moving can be a very stressful time, and roughly over 35 Million Americans move each year. Between searching for products and services to help with the move, and finding new local favorites once the move is complete, there is a unique opportunity to reach these prime targets before they even pack a box. Research proves that the timeframe to influence these purchasers is two months before the move and two months after the move.

 

 

Updated weekly, the Pre-Mover Database is sourced from Pending Sale and Under Contract listings, all data goes through extensive build protocols, validation, and hygiene. Each record on file has a full standardized address, enriched with demographic and transactional data for additional targeting. Home normally close within 30 - 45 days of the pending contract.

 

 

Reaching these highly motivated Pre-Movers at the right time can lead to immediate sales if you can assist with the moving process, or set your brand up with long-term loyalty once they are settled in their new home. 

Why LiftEngine?

Since 2005, LiftEngine’s data has been a source of customer intelligence and acquisition for hundreds of brands.  

On top of Pre-Mover-specific data elements, the entire masterfile is enhanced by LiftBase, LiftEngine’s multi-sourced and multi-vertical proprietary consumer database. LiftBase combines data from four major sources and a well-known transactional (RFM) co-op for an industry-leading breadth and coverage of the American population. Leverage any of LiftBase's 600+ enhanced selects to pinpoint only those new mover prospects who are perfect for your product or service to greatly boost conversion rates.

Along with Direct Mail, reach Pre-Movers across all channels, including email or digital platforms like Facebook, Instagram, Pinterest, YouTube and more. 

 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: MULTI SOURCED 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
SELECTS
AGE RANGE (HEAD OF HOUSEHOLD)   $15.00/M
CURRENT HOME VALUE   $15.00/M
DEMOGRAPHICS/LIFESTYLE   $15.00/M
DIY   $10.00/M
EDUCATION   $15.00/M
EMAIL ADDRESS   $15.00/M
EXPECTED MOVE DATE   $15.00/M
HOMEOWNERS   $10.00/M
HOUSEHOLD INCOME   $15.00/M
NEW HOUSING TYPE   $15.00/M
PHONE NUMBER   $15.00/M
PRESENCE OF CHILDREN   $15.00/M
RENTERS   $10.00/M
SOURCE DATA TYPE   $15.00/M
SPENDING PATTERNS   $15.00/M
WEALTH INDICATORS   $15.00/M
ADDRESSING
KEY CODING  $5.00/M
A/B SPLIT  $50.00/F
FTP  $50.00/F
RUN CHARGE  $10.00/M
RUSH FEE  $150.00/F
ZIP + 4  NO CHARGE
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