|
COUNTS THROUGH 05/08/2025 |
|
|
| 14,279,200 |
TOTAL UNIVERSE / BASE RATE |
$90.00/M |
| 1,171,447 |
MONTHLY |
+
$15.00/M
|
| 3,134,215 |
QUARTERLY |
+
$10.00/M
|
| 6,428,468 |
SIX MONTHS |
+
$5.00/M
|
|
|
Every year, roughly 15% of the US population picks up and moves to a new residence. For advertisers, this life change presents a ripe opportunity to present products or services when demand is highest.
Updated 2x per week, the LiftEngine New Movers Database combines over 18 highly vetted sources to capture 78% of all movers. Sourced from deed filings, change of address, utility connects, and financial transactions, all data goes through extensive review correction and deduplication across sources. Each record on file has full standardized address, has gone through a move validation process, and has been enriched with demographic and transactional data.
Reaching New Movers at the right time can lead to long-term loyalty and significant lifetime value. Stay ahead of your competition with LiftEngine’s LiftBase New Movers file.
Since 2005, LiftEngine’s data has been a source of customer intelligence and acquisition for hundreds of brands.
On top of New Mover-specific data elements, the entire masterfile is enhanced by LiftBase, LiftEngine’s multi-sourced and multi-vertical proprietary consumer database. LiftBase combines data from four major sources and a well-known transactional (RFM) co-op for an industry-leading breadth and coverage of the American population. Leverage any of LiftBase's 600+ enhanced selects to pinpoint only those new mover prospects who are perfect for your product or service to greatly boost conversion rates.
Along with Direct Mail, reach New Movers across all channels, including email or digital platform like Facebook, Instagram, Pinterest, YouTube and more.
|
|
| POPULARITY: |
 97 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, CASH BUYERS, MULTI-BUYERS, CATALOG, COMPILED LISTS, RETAIL/POP, SINGLE BUYERS, MASTERFILE ENHANCED, BUYERS, GIFT BUYERS, MULTI SOURCED |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
|
|
| DIY |
$10.00/M |
| HOMEOWNERS |
$10.00/M |
| MAIL ORDER BUYERS |
$15.00/M |
| MOVE DATE |
$15.00/M |
| MOVE DISTANCE CATEGORY |
$15.00/M |
| NEW HOUSING TYPE |
$15.00/M |
| NEW PHONE NUMBER |
$15.00/M |
| PREVIOUS ADDRESS |
$15.00/M |
| PREVIOUS HOUSE TYPE |
$15.00/M |
| RENTERS |
$10.00/M |
| SOURCE DATA TYPE |
$15.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| A/B SPLIT |
$50.00/F |
| FTP |
$50.00/F |
| RUN CHARGE |
$10.00/M |
| RUSH FEE |
$150.00/F |
| ZIP + 4 |
NO CHARGE |
|
