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This CPG list puts marketers in touch with consumers who purchase name brand smoking cessation products like prescription medications, lozenges, patches, and chewing gum. Help aids reduce nicotine cravings and ease withdrawal symptoms including irritability, headache and fatigue. This group is giving up cigarettes, cigars, pipes, and smokeless chew to improve health and longevity. Smoking leads to lung and throat cancer, COPD, heart disease and low birth rates in pregnant women. When they kick the habit, smokers protect loved ones from second hand smoke and enjoy easier breathing, more stamina, delayed onset of facial wrinkling, and whiter teeth. During the process of quitting smoking, they purchase products to minimize tension, boost energy levels and improve fitness. This audience is receptive to brand offerings of product discounts, coupons, and free samples.
Name Brands: Chantix, Habitrol Nicoderm, Nicotrol, Zyban
PURCHASE PRODUCTS: Lifestyle magazines, inhalers, natural herbs, supplements, vitamins, food and beverages, stress relievers, relaxation tapes, meditation supplies, OTC medicines, exercise equipment and apparel, weight management
List Purchaser: Publishers, cessation support groups, cancer awareness advocates, nicotine patch manufacturers, pharmaceuticals, e-cigarette suppliers, healthcare providers, hypnosis centers, spas, vaping stores
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