This CPG list puts marketers in touch with consumers who purchase trusted name brands to remove unwanted facial and body hair through shaving or using depilatory creams, waxes, and peels. Hair removal systems are ideal for the lip, chin, underarms, chest, legs, and bikini areas. Appealing to both male and female audiences, these consumers shave beards with manual and electric razors or apply creams to remove stubble and peach fuzz. They buy blades that don’t nick, hair removal creams that moisturize, and waxes that remove hair by the root for lasting results. When they find a brand that delivers, this audience remains brand loyal and purchases related products to complete their grooming needs. This audience is also receptive to laser hair removal treatments and brand products that offer discounts, coupons, free samples and more.
Name Brands: Atra, Barbasol, BIC, Colgate, Custom Plus, Daisy, Edge, Fusion 4, Gillette, Good News, Mach 3, Nair, Old Spice, Sally Hansen, Schick, Sensor, Trac II, Veet, Venus
Products Purchased: Lifestyle and beauty magazines, aftershave, shaving cream, razor blades, cleaning kits, disposable razors, cosmetics, hand and body lotion, hygiene products, personal care products, moisturizers, exfoliates, dental products, perfumes
List Purchasers: Publishers, hair removal manufacturers, cosmetologists, beauty salons, barbers, dermatologists, drug store merchandisers, pharmaceuticals, vitamin and supplement providers, food and beverage suppliers, and credit card issuers.
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