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This CPG list puts marketers in touch with consumers who purchase OTC name brands to treat illness, aches and pains, and promote wellness. When consumers seek relief from arthritis pain, coughs, heartburn, constipation, and flu and cold symptoms, they turn to their local grocery, convenience or drug store for treatment. Not needing a prescription to be filled at the pharmacy, this audience is proactive on taking charge of their health. They buy OTC medicines and multi-vitamins for their children and themselves to bring a fever down and supplement their diets. Individuals who purchase OTC drugs also buy related medical merchandise including reading glasses, thermometers, knee braces, hot and cold therapy, and more. They visit their family doctors on a regular basis for physical exams, routine testing and to treat injury. When they find a brand that delivers results, this audience remains brand loyal and is receptive to products that offer discounts, coupons, free samples and more.
Name Brands: Actifed, Advil, Afrin, Aleve, Alka Seltzer, Allegra, Anacin, Bayer, Benadryl, Benefiber, Benylin, Caltrate, Centrum, Chlor Trimeton, Citrucel, Claritin, Colace, Comtrex, Contac, Coricidin, Correctol, Delsym, Dimetapp, Dulcolax, Ex-Lax, Excedrin, Fiber Choice, Fleet, Gas-X, Halls, Immodium AD, Kaopectate, Maalox, Metamucil, Miralax, Motrin, Mylanta, Nature Made, Nyquil, Pepto Bismol, Philips Milk of Magnesia, One A Day, Pepcid, Prilosec, Robitussin, Rolaids, Schiff, Senokot, Sudafed, Tagmet, Triaminic, Tums, Tylenol, Vicks, Zantac, Zicam, Zyrtec
Products Purchased: Lifestyle magazines, antacids, aspirin, vitamins, supplements, antihistamines, fiber, laxatives, cosmetics, first aid kits, hair accessories, hand and body lotion, hygiene products, personal care products, anti-aging creams, moisturizers, exfoliates, dental products, perfumes
List Purchasers: Publishers, pain reliever manufacturers, drug store merchandisers, medical device suppliers, pharmaceuticals, medical continuity clubs, vitamin and supplement providers, personal care providers, food and beverage suppliers, health food stores, and credit card issuers.
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