|
This CPG list puts marketers in touch with consumers who want name brands they can trust to attain shiny, healthy looking hair. Whether a short coif or long locks, this list appeals to audiences who want to add highlights, wash away gray hair, experiment with hair styles, and hold styles firm even in humid weather. From shampoo to prom-ready hairdos, these consumers spare no expense to have their hair look perfect all day long with minimal touchups. They search for hair care products that deep clean, reduce frizz, condition dry hair, preserve hair color, tame curls, and add fullness. When they find a brand that delivers, this audience remains brand loyal and purchases related hair accessories to complete their look. This audience is also receptive to beauty salon offers and memberships in hair growth clubs to stimulate hair follicles and promote thicker, fuller hair. They respond to brand name products that offer discounts, coupons, free samples and more.
Name Brands: Alberto VO5, Aqua Net, Aussie, Aveda, Aveeno, Axe, Bath & Body Works, Bed Head, Clairol, Dark & Lovely, Denorex, DEP, Dove, Flex, Finesse, Frizz Ease Garnier Fructis, Gillette, Got 2B, Head & Shoulders, Herbal Essence, Infusium, Johnson’s Baby Shampoos, John Frieda, LA Looks, L’Oreal, Lusters, Matrix, Neutrogena, Nivea, Pantene, Nexxus, Paul Mitchell, Pert, Rave, Redken, Revlon, Salon Selectives, Selsun Blue, Suave, Sun Silk, Tresemme, Vitalis, White Rain
Products Purchased: Lifestyle and beauty magazines, cosmetics, hair bows, hair ties, hair clips, bobby pins, shampoo, conditioners, hairspray, styling gel, mousse, hand and body lotion, hygiene products, personal care products, anti-aging creams, moisturizers, exfoliates, dental products, perfumes
List Purchasers: Publishers, hairstylists, beauty salons, barbers, drug store merchandisers, pharmaceuticals, vitamin and supplement providers, haircare manufacturers, food and beverage suppliers, health food stores, and credit card issuers.
|
