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This CPG list puts marketers in touch with consumers who purchase name brand products that fight skin disorders affecting the face, shoulders and back. Often the affliction of teenagers and young adults, acne affects the daily lives of millions of individuals. They look for proven acne creams that prevent pimples, soreness, inflammation, and redness so their skin emits a healthy glow. They buy acne medication that unblocks clogged pores and reduces oily skin. When this audience finds a brand that delivers results, they are quick to become brand loyal and purchase related products for their skincare regime. They spare no expense on acne treatments that give them the confidence to achieve visibly clearer skin. This audience is receptive to brand name products that offer discounts, coupons, free samples and more.
Name Brands: Clean & Clear, Clearasil, Oxy, Stridex
Products Purchased: Lifestyle magazines, chemical-free cosmetics, medicated acne pads, astringents, hand and body lotion, soaps, hygiene products, personal care products, shampoos, anti-aging creams, moisturizers, exfoliates, dental products
List Purchasers: Publishers, dermatologists, cosmetic surgeons, pharmacists, drug store merchandisers, jewelers, health food stores, vitamin and supplement providers, haircare product providers, apparel providers, beauty salons, cosmetologists, and credit card issuers.
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