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This CPG list puts marketers in touch with consumers who want top of the line products in daily cleansers that clean, exfoliate, and rejuvenate skin around the eyes, cheeks, chin, and forehead. When they find a brand that delivers results, this audience is quick to become brand loyal and purchase related products to complete their skincare regime. They use cleansing creams to deep clean pores and reduce acne and blemishes. They spare no expense to wash their face with cleansers that contain no harsh chemicals, minimize wrinkles, and evens skin tone for a healthy glow. This audience is receptive to brand name products that offer discounts, coupons, free samples and more.
Major Brands: Almay, Aveeno Bath & Body Works, Biore, Burt’s Bees, Cetaphil, Clean & Clear, Clearasil, Clinique, Dove, Estee Lauder, Eucerin, Garnier, Lancome, L’Oreal, Nivea, Noxzema, Neutrogena, Olay, Oxy, Ponds, Revlon, ROC, Sea Breeze, St. Ives, Stridex
Products Purchased: cosmetics, makeup, hand and body lotion, hygiene products, personal care products, anti-aging creams, moisturizers, and exfoliates
List Purchasers: Publishers, dermatologists, pharmacists, drug store merchandisers, jewelers, haircare product providers, apparel providers, beauty salons, cosmetologists, and credit card issuers.
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