RC Car Action is the model motorsports authority and the world’s best-selling RC car magazine. Car Action delivers the power, speed, and passion of the RC car scene. Car Action is written for the full spectrum of RC enthusiasts—from beginners to seasoned pros, delivering both entertainment and content.
Each issue fuels today’s RC car consumer by being the central hub for RC information and inspiration. From reviews of new products and how-to advice to news and tech updates, as well as critical information to ensure that the RC audience can expand, ultimately growing the market.
Subscribers are mature with an above average income and recommended for marketers with commercial offers including hobby supplies, history, action sports products, performance automotive, financial, DIY, travel, and more.
Demographics/Lifestyle Information
- 99% Male
- Average Age: 37
- Average HHI: $73,616
- Education: 70% College
Average Unit of Sale
$34.95/12 Issues
A passionate, engaged audience.
- 24% are advanced RC’ers
- 25% participate in crawling/URC-style events
- 89% are interested in 1/10-scale buggies/trucks
- 85% participate in off-road racing
- 74% are racers
- 58% enjoy off-road RC
- 42% are interested in scale & trail
- 34% are interested in rock crawlers
Responsive prospects for numerous offers targeting RC enthusiasts that include the below,
- DIY Offers
- Collectibles
- Financial
- General Merchandise
- Fundraising
- Travel
- Motorsports
- Action Sports
- Camping
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