RC Car Action Mailing List

RC Car Action published by Air Age Media serves as the ultimate guide to radio control car enthusiasts. It engages and inspires readers with exciting projects, creative tips, the latest products, and all the excitement radio control has to offer.

SEGMENTS COUNTS THROUGH 07/05/2024
47,516 TOTAL UNIVERSE / BASE RATE $110.00/M
 6,924 ACTIVE SUBSCRIBERS     $110.00/M
 49,592 EXPIRES     $95.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $80.00/M
  NON RECIPROCAL CHARGE     + $25.00/M
 1,212 CANADIAN SUBSCRIBERS     $650.00/F
DESCRIPTION
listGraphic

RC Car Action is the model motorsports authority and the world’s best-selling RC car magazine. Car Action delivers the power, speed, and passion of the RC car scene. Car Action is written for the full spectrum of RC enthusiasts—from beginners to seasoned pros, delivering both entertainment and content.

 

Each issue fuels today’s RC car consumer by being the central hub for RC information and inspiration. From reviews of new products and how-to advice to news and tech updates, as well as critical information to ensure that the RC audience can expand, ultimately growing the market.

 

Subscribers are mature with an above average income and recommended for marketers with commercial offers including hobby supplies, history, action sports products, performance automotive, financial, DIY, travel, and more.

 

Demographics/Lifestyle Information

  • 99% Male
  • Average Age: 37
  • Average HHI: $73,616
  • Education: 70% College

Average Unit of Sale

$34.95/12 Issues

 

A passionate, engaged audience.

  • 24% are advanced RC’ers
  • 25% participate in crawling/URC-style events
  • 89% are interested in 1/10-scale buggies/trucks
  • 85% participate in off-road racing
  • 74% are racers
  • 58% enjoy off-road RC
  • 42% are interested in scale & trail
  • 34% are interested in rock crawlers

Responsive prospects for numerous offers targeting RC enthusiasts that include the below,

  • DIY Offers
  • Collectibles
  • Financial
  • General Merchandise
  • Fundraising
  • Travel
  • Motorsports
  • Action Sports
  • Camping
ORDERING INSTRUCTIONS
POPULARITY: 97
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: COMPILED LISTS, DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 1% FEMALE 99% MALE  
SPENDING: $34.95 AVERAGE ORDER 
SELECTS
12 MONTH HOTLINE   $7.00/M
3 MONTH HOTLINE   $16.00/M
6 MONTH HOTLINE   $11.00/M
CHANGE OF ADDRESS   $16.00/M
GENDER   $8.00/M
NON RECIPROCAL FEE   $25.00/M
PAID   $12.00/M
RESPONSIVE PROSPECTS   
SCF / ZIP / STATE   $8.00/M
SOURCE   $12.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $75.00/F
FTP  $75.00/F
ZIP TAPE  $35.00/F
RELATED LISTS
CATIA (COMPUTER AIDED THREE-DIMENSIONAL INTERACTIVE APPLICATION)TECHNOLOGY USERS
ROAD & TRACK
CAR AND DRIVER
SEATTLE MET MAGAZINE
FAMILY HANDYMAN BOOK BUYERS
OLD CARS
SEATTLE MAGAZINE
HEMMINGS PUBLISHING MASTERFILE
AUTOMOTIVE FLEET MAGAZINE BUSINESS MAILING LIST
HOME & FAMILY REMODELING PROJECTS