Mindful is a mission-driven Public Benefit Corporation. Dedicated to inspiring, guiding, and connecting anyone who wants to explore mindfulness—to enjoy better health, more caring relationships, and a more compassionate society.
As the premier authority on the subject, Mindful provides access to an exclusive readership. Its readers pursue balance and well-being in their everyday lives, from beginners to advanced practitioners - who seek a healthier mind and a healthier life. Mindful guides them in that quest by empowering them to enjoy lifestyle choices that are healthy for their bodies and minds. Mindful is the trusted source for inspiration and guidance on how to live an authentic, happier, healthier, and more peaceful and productive life.
Subscribers are mature with an above average income and recommended for marketers with commercial offers including fitness, health, spiritual, personal care, travel, and more. These health and eco-conscious consumers also purchase green products and support philanthropic causes including, environmental, humanitarian, cultural and humane.
Demographics/Lifestyle Information
- Average age 57
- Average householdincome of $100,000
- Gender – 78% Female
- Education – 81% hold a college or university degree
- 46% hold a postgraduate degree
- 70% employed
- 74% purchase vitamins and dietary supplements
- 55% travel for education or personal development once or more per year
- 46% exercise 2-3 times per week, 40% exercise daily and 51% practice yoga
- 69% are willing to pay a premium for natural/organic products
- 80% feel it is important to purchase brands that share their values
Average Unit of Sale
$29.95
A passionate, engaged audience,
- 79% have read all or nearly all of the magazine
- 84% spend 30-60 minutes reading each issue
- 57% save their copies after reading them
Responsive prospects for numerous offers targeting Mindful enthusiasts that include the below,
- Vitamins/Supplements
- General Merchandise
- Fundraising
- Education
- Food subscription services
- Health & Fitness offers
To learn more about Mindful Magazine, visit, www.mindful.org
| Interest |
24 Months |
| Reading |
24,952 |
| Charitable Donor |
18,824 |
| Cooking |
18,781 |
| Outdoors |
18,432 |
| Gourmet Cooking |
18,415 |
| Domestic Travel |
18,030 |
| Political Contributor |
15,638 |
| Sports |
12,919 |
| Health Charitable Donor |
10,076 |
| Antiques |
9,637 |
| Pet Enthusiast |
9,231 |
| Music Avid Listener |
8,251 |
| Dieting & Weight Loss |
7,967 |
| Gardening |
6,680 |
| Foreign Travel |
6,529 |
|
