|
COUNTS THROUGH 06/27/2025 |
|
|
| 3,350,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 275,000 |
LAST 1 MONTH HL |
+
$20.00/M
|
| 825,000 |
LAST 3 MONTH HL |
+
$15.00/M
|
| 1,650,000 |
LAST 6 MONTH HL |
+
$10.00/M
|
| 3,300,000 |
LAST 12 MONTHS |
|
|
|
|
These known green thumb catalog buyers are now purchasing vegetable & flower seeds, herbs, books, tools and indoor green houses. Reading magazines gives them new inspiration every spring! The most popular thing to do is put a window box in the kitchen and have all their herbs grow when it’s cold outside. When the weather brakes they are in the yard planting and growing. It’s not just about the roses anymore, these home gardeners are also growing exotic flowers and trees. What could be better than going out to the yard and picking fresh fruit off the tree and vegetables from the ground they work so hard in?
Every type of product imaginable is out there to provide these consumers with their home gardens. These gardening lovers are also known to be more responsive to Online and direct mail advertising. The average age of these impulsive buyers is 30-65 with an income of $45,000 or better and 75% of them purchase at least once a month, using a major credit or debit card. The consumers here are ideal always on the lookout for new ideas & products to keep their garden growing.
This list is ideal for a variety of offers including retail coupons, retail credit cards, catalog credit, Book and Magazine offers, and more!
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 50% MALE |
| SPENDING: |
$85.00 AVERAGE ORDER |
|
|
| AGE |
$5.00/M |
| ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| GEO |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| MONTHLY HOTLINE |
$20.00/M |
| PHONE NUMBER |
$20.00/M |
| SUGGESTED USAGE |
|
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
