|
COUNTS THROUGH 07/28/2025 |
|
|
7,750,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
650,000 |
AVERAGE MONTHLY HOTLINE |
+
$15.00/M
|
1,935,000 |
AVERAGE 3 MONTH HOTLINE |
+
$15.00/M
|
3,875,000 |
AVERAGE 6 MONTH HOTLINE |
+
$15.00/M
|
|
DISHWASHERS |
+
$5.00/M
|
|
CLOTHES DRYERS |
+
$5.00/M
|
|
HOME WARRANTY PROGRAMS |
+
$5.00/M
|
|
CREDIT/FINANCING |
+
$5.00/M
|
|
WASHING MACHINES |
+
$5.00/M
|
|
STOVES |
+
$5.00/M
|
|
ONLINE BUYERS |
+
$5.00/M
|
|
EXTENDED WARRANTY INSURANCE |
+
$5.00/M
|
|
The Home Furnishing Directory - Appliances consumers are in-market or have an intent to purchase those necessary large home appliances we just can't live without. They have been identified as an audience who spends a significant amount of their income on household items. By keeping their homes up-to-date with a smart home ready and energy-efficient appliances also keeps their utility costs down. They are a big-ticket item and many of these homeowners are seeking insurance programs that will protect their appliances and heating and cooling systems should a major breakdown occur.
Again, since they are a big-ticket item, these consumers do their research before setting off to make their purchases. Whether it’s from a big-box retailer or from a warehouse, they know the brand and all of its features. They are an essential part of their everyday life and making sure they get it right means doing extensive research either online or instore, reading reviews in consumer magazines and other tried and true methods. Use this file for home insurance, home warranty programs, service repair programs, home goods, detergents and more!
They are also known to be very direct mail responsive. Consider using this file for catalog, book, insurance, financial/credit offers and many others. Another use of this file is for email and digital marketing. It’s also available for CRM digital onboarding to send to your clients DSP! |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
80% FEMALE 20% MALE |
|
AGE |
$15.00/M |
CHILD'S AGE RANGE |
$5.00/M |
CREDIT CARD BUYERS |
$5.00/M |
GENDER |
$5.00/M |
GEO SELECT |
$5.00/M |
HOME OWNER |
$5.00/M |
INCOME |
$5.00/M |
LIFESTYLE |
$5.00/M |
MAIL ORDER BUYERS |
$5.00/M |
RECENCY |
|
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|