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These direct mail buyers all feel that they are the world’s best shoppers. Armed with nothing but some time and an active credit or debit card – They are ready to buy! The seniors within this file all ages 65+ like nothing more than kicking back and making a purchase from one or more of their favorite catalogs. Buying from a catalog gives them the advantage of taking their time and comparing brands and pricing. They all enjoy buying for themselves, family and most of all their grandchildren.
Having access to their favorite catalogs offers them more of an advantage to also purchase items for their loved hobbies such as cooking, baking sewing, gardening, book clubs and various products for their senior activities.
We’ve identified through our own proprietary software, consumers who have incomes of $50K+and under $50+ and with active credit and debit cards to help you reach the target audience that best responds to your various offers. All of these ready to buy senior consumers should find catalogs, credit card, magazine and book offers of interest. They are very direct mail responsive to offers for home goods, apparel, travel, coupons, insurance and more!
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