|
COUNTS THROUGH 04/28/2025 |
|
|
3,515,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
290,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
870,000 |
LAST 3 MONTH HL |
+
$15.00/M
|
1,740,000 |
LAST 6 MONTH HL |
+
$10.00/M
|
3,480,000 |
LAST 12 MONTHS |
|
|
Getting the grandkids to the kitchen table is easy when Grandma is cooking or baking. Having the kids over for the weekend is always the best time to share what’s happening at school or home. It’s the best time to enjoy a good laugh and usually just get spoiled. All Grandma's enjoy cooking and baking because they have the old recipe book available that’s been handed down to her. She also knows eventually it will be handed down to the next in line! These particular Grandmothers have also responded to offers for new cook books, Cooking Magazines, catalogs & kitchen gadgets.
Now with everything that’s available to them finding new ideas online or their favorite cooking show only takes a minute. Grandma’s cook book can provide a good healthy meal or an old fashioned traditional supper that usually puts a smile on everyone’s face These consumers are a shoe in for coupons, cook books, magazines and any type of new and fun meal for the family. They are also known to be very direct mail responsive. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
95% FEMALE 5% MALE |
|
AGE |
$5.00/M |
ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO |
$5.00/M |
INCOME SELECT |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
PHONE NUMBER |
$20.00/M |
SUGGESTED USAGE |
|
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|