|
COUNTS THROUGH 04/15/2025 |
|
|
| 4,567,169 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 4,567,169 |
6 MONTH |
+
$15.00/M
|
| 1,647,550 |
3 MONTH |
+
$20.00/M
|
| |
FUNDRAISER RATE |
$75.00/M
|
| |
PUBLISHER RATE |
$75.00/M
|
|
|
|
Active Investors are individuals with confidence in their personal investing skills. They manage their own investments successfully, and seek out new opportunities for increasing their returns both online and via direct mail.
Key prospects for reaching the investor market. Whether seeking mutual fund seekers, real estate speculators, stock portfolio traders, or retirement investors, these men and women are actively making investments with their liquid assets.
Demographics
- 58% Female, 42% male
- 51 average age
- Average Income $69k
Responsive prospects for numerous offers targeting Active Investors include.
Insurance
Travel
Seminars
Investments
Publishing
Fundraising appeals
| |
% Female |
Avg age |
Avg. Income |
3 Month |
| Investments: Plan to buy Life insurance |
61% |
51 |
$61,570 |
1,647,551 |
| Investments: Plan to buy Other investments |
57% |
52 |
$68,134 |
1,458,231 |
| Investments: Plan to buy Stocks or bonds |
57% |
52 |
$70,575 |
888,665 |
| Investments: Plan to buy Mutual funds |
56% |
51 |
$71,809 |
787,798 |
| Investments: Plan to buy 401K plan |
60% |
47 |
$62,924 |
476,559 |
| Investments: Plan to buy 529 college savings plan |
58% |
49 |
$77,628 |
95,403 |
| Investments: Plan to buy Real Estate |
55% |
54 |
$71,836 |
88,004 |
Email Requirements:
HTML and text creative (creative must include a street address)
- All links within creative must be live links
- Advertiser working Opt-Out link
- Advertiser privacy policy link
- Current suppression file within 7 days of deployment date (should contain email address only in a fixed ASCII format); mailers without a suppression file will need to sign a Can-Spam agreement
- Seed list
Source – Survey Data
15% broker commission on base rate
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
LIFESTYLE QUESTIONNAIRE, DIRECT RESPONSE SURVEY DATA, DIRECT RESPONSE, COMPILED LISTS |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
30% FEMALE 70% MALE |
|
|
| 1 MONTH HOTLINE |
$25.00/M |
| 3 MONTH HOTLINE |
$20.00/M |
| 6 MONTH HOTLINE |
$15.00/M |
| AGE |
$10.00/M |
| DONORS |
$10.00/M |
| ETHNICITY |
$10.00/M |
| GENDER |
$10.00/M |
| GEO |
$8.00/M |
| INVESTMENT TYPE |
$20.00/M |
| LIFESTYLE / INTEREST |
$10.00/M |
| PHONE NUMBERS |
$30.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| EMAIL |
$75.00/F |
| FTP |
$75.00/F |
|
