|
COUNTS THROUGH 07/28/2025 |
|
|
| 3,470,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 285,000 |
1 MONTH HL |
+
$20.00/M
|
| 855,000 |
3 MONTH HL |
+
$15.00/M
|
| 1,710,000 |
6 MONTH HL |
+
$5.00/M
|
| 3,420,000 |
12 MONTH HL |
|
|
|
|
Gardening and lawn care is a great activity enjoyed by many. It’s like opening your doors to a great number of benefits; it’s relaxing, meditative, and most of all enjoyable. It really gets you closer to nature, plus you get to gaze at the flowered area you created.
These lawn and garden buffs are trying to figure out what new flowers and vegetables to grow each year. They have gone online and searched their favorite outdoor catalogs to find new tools, equipment, seeds flowers, trees, vegetables and gardening products.
Home gardening is a hobby that can bring joy into your life by being outside and seeing the results of your efforts. These consumers are always on the lookout for new ideas that will enhance their landscape! They all spend endless hours researching what they can do even better this year to have the prettiest gardens on the street. These gardening buffs have at least one active credit and retail credit card. The average age is 40 and an income of $40K. A beautiful flower garden is a mix of whimsy & purpose. These flower enthusiasts insist on a unique front and back yard from everyone else.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 50% MALE |
|
|
| AGE |
$5.00/M |
| ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| GEO SELECT |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| INTEREST |
|
| PHONE NUMBER |
$20.00/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
