|
COUNTS THROUGH 08/29/2025 |
|
|
3,750,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
310,000 |
1 MONTH HL |
+
$20.00/M
|
930,000 |
3 MONTH HL |
+
$15.00/M
|
1,860,000 |
6 MONTH HL |
+
$5.00/M
|
3,720,000 |
12 MONTH HL |
|
|
Sewing and needle work is not only for mom now as they are bringing the tradition to their daughters, granddaughters and family. The art of sewing, quilting and other needlecrafts has increased the demand for products, supplies and information that cater to these interests. The buyers who make up this file are a ready audience for magazine, book, sewing supplies and other related products.
The ease of going online and reading through their catalogs for new ideas and products is easy and fun! They are known to be very direct mail responsive. The consumers here enjoy spending their free time leisurely working on projects that may become tomorrow’s family heirlooms. The projects could be very detailed and complex to a simple sewing project that can be completed in an afternoon. This mostly female file can be selected by interest in addition to the other demographics available to help mailers hone in on the right audience for their offers.
Our database is 100% direct response and multi sourced, encompassing consumers who recently made a purchase from either a catalog or Online offer. All of these responders have also opted in to receive a variety of other third party offers via direct mail and email. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
95% FEMALE 5% MALE |
SPENDING: |
$75.00 AVERAGE ORDER |
|
AGE |
$5.00/M |
ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
INCOME SELECT |
$5.00/M |
INTEREST |
|
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|