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In a nutshell, grandparents have paid their dues, done their time, and have survived raising well adjusted, successful children who grew into adults that gave them grandchildren. And they love showering their grandkids with every imaginable thing to spoil them as only grandparents can do. The grandparents here enjoy spending time with their little ones and they all love to buy them gifts from catalogs and online retailers. They are buyers of products such as clothing, toys, books, educational products and games. Grandma and Grandpa love to take them to the zoo, beach, museums, parks, school activities and outdoor sporting events.
Grandparents are now assisting the parents by putting away money for education or insurance offers. These combined factors make them all great candidates for many types of products and insurance offers.
Our database is 100% direct response and multi sourced, encompassing consumers who recently made a purchase from either a catalog or Online offer. All of these responders have also opted in to receive a variety of other third party offers via direct mail and email.
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