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Exclusively for Apogee members...
The Johnson Smith file is now optimized for fundraising appeals. Pinpoint the Johnson Smith donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.
Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.
The Johnson Smith Masterfile combines Betty's Attic/The Lighter Side and Things You Never Knew Existed.
• Betty's Attic specializes in bringing back memories from the '20s to the '90s.
• The Lighter Side includes gifts that are sure to bring a smile on birthdays, holidays and other special days.
• Things You Never Knew Existed provides items to make buyers' lives sillier, easier, better, safer, and more interesting.
Average Age: 73
Average Income: $50,377
Usage indicates that the Johnson Smith Masterfile will work well for mailers in the following categories: gift, apparel, general merchandise, health & personal care, travel, consumer book offers, home decor, multiple fundraisers, solutions, gadgets and more targeting this enthusiastic buying group. |
