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The Johnson Smith Enhanced Masterfile combines the buyers from Betty's Attic/The Lighter Side, and Things You Never Knew Existed.
• Betty's Attic specializes in bringing back memories from the '20s to the '90s and includes gifts that are sure to bring a smile on birthdays, holidays and other special days..
• Things You Never Knew Existed provides items to make buyers' lives sillier, easier, better, safer, and more interesting.
The Johnson Smith Enhanced Masterfile has been enhanced with demographic, lifestyle, ethnicity, religious, voter, age, income, transactional, nonprofit, Behavioral models and subscriber data to help you reach your ideal target.
Ask us about our Behavioral Models:
Data Axle's Behavioral Models have been applied to the highly responsive Johnson Smith file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on the full array of Data Axle data available. Every possible variable was used to capture demographic, lifestyle and Census data with specific categories selected based on consumer behaviour and attitudes.
Average Age: 73
Average Income: $50,377
Usage indicates that the Johnson Smith Enhanced Masterfile will work well for mailers in the following categories: gift, apparel, general merchandise, health & personal care, travel, consumer book offers, home decor, multiple fundraisers, solutions, gadgets and other mailers targeting this enthusiastic buying group. |
