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The Special TV Offer! Infomercial Buyers are spending a lot of time at home and have increased their TV viewing. Being bombarded by Infomercials has only made them more susceptible after seeing the same ones over and over. Those “copper like” pots and pans are starting to look really good! But do those eggs really slide out of the pan so easily? And are they dishwasher safe? The offers are wide and varied.
You can grow hair by wearing a laser baseball cap, cover up flaws in your complexion, block out the sun while driving and so much more! The winner if of course, My Pillow. This is an impulsive audience who likes to try new things and have the available credit and cash to buy them. When they see a solution that will help their everyday life, they will, likely buy it. They are also very direct mail responsive and enjoy looking through catalogs.
They are also known to click on the websites advertised in the infomercials and are introduced to other products and services offered by that merchandiser. Specialty magazines and online retail stores are utilized by these avid shoppers. Sourced from transactional data, DRTV, this buyer file is ideal for magazine, book, online, home décor, self-improvement, credit card and catalog offers. Use this file for email and digital marketing. It’s also available for CRM digital onboarding to send to your clients DSP!
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