|     Reach these highly responisve "middle america" direct shoppers. Inserts are included in outbound shipments of purchases made from Walter Drake, Easy Comforts, Dream Products, Starcrest and Miles Kimball buyers. Products purchased include personal care, stationery, housewares and kitchen products.      Demographics       Average age is 55   Average Income $42,000   20% Online Purchasers   Walter Drake is recommended for    Entertainment  Apparel  Health and Beauty  Books and Publications  Continuity  General Merchandise  Program Specifications    Minimum Size: 3 1/2 x 5  Maximum Size: 5 1/2 x 8 1/2  Maximum Weight: 1/4 ounce  Inquire for Overweight Charge  Maximum number of competitive offers: 12   |