Walter Drake Premium Package Insert Program Package Insert Program

Part of Silver Star Brands Walter Drake is a leading direct marketing company in the United States, providing quality products and services to millions of customers by direct mail, catalog, online stores, publications and other media.

SEGMENTS COUNTS THROUGH 11/19/2024
120,000 TOTAL UNIVERSE / BASE RATE $65.00/M
 10,000 EST. MONTHLY CIRC     $65.00/M
DESCRIPTION

  

Reach these highly responisve "middle america" direct shoppers through premium exposure. Only 4 inserts are accepted in "lighter weight shipments" to these catalog buyers of products including personal care, stationery, housewares and kitchen products.

 

 

Demographics

 

  

 

Average age is 55

 

Average Income $42,000

 

20% Online Purchasers

 

 

 

  

 

Walter Drake Premium is recommended for

 

Entertainment

Apparel

Health and Beauty

Books and Publications

Continuity

General Merchandise

 

Program Specifications

Minimum Size: 3 1/2 x 5

Maximum Size: 5 1/2 x 8 1/2

Maximum Weight: 1/4 ounce

Inquire for Overweight Charge

Maximum number of offers: 4

 

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Package Insert Program  
SOURCE: BUYERS, DIRECT MAIL SOLD, CATALOG, DIRECT RESPONSE, INTERNET/ON-LINE 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 80% FEMALE 20% MALE  
SPENDING: $37.00 AVERAGE ORDER 
SELECTS
ADDRESSING
KEY CODING  PLEASE INQUIRE
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