Reach these highly responisve "middle america" direct shoppers through premium exposure. Only 4 inserts are accepted in "lighter weight shipments" to these catalog buyers of products including personal care, stationery, housewares and kitchen products.
Demographics
Average age is 55
Average Income $42,000
20% Online Purchasers
Walter Drake Premium is recommended for
Entertainment
Apparel
Health and Beauty
Books and Publications
Continuity
General Merchandise
Program Specifications
Minimum Size: 3 1/2 x 5
Maximum Size: 5 1/2 x 8 1/2
Maximum Weight: 1/4 ounce
Inquire for Overweight Charge
Maximum number of offers: 4
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