|
COUNTS THROUGH 11/19/2024 |
|
|
| 3,996,000 |
TOTAL UNIVERSE / BASE RATE |
$35.00/M |
| 3,996,000 |
ANNUAL CIRC |
$35.00/M
|
|
|
|
Reach these highly responisve "middle america" direct shoppers. Inserts are blown into catalogs sent to "valued" customers, who have purchased products including personal care, stationery, housewares and kitchen products.
Demographics
Average age is 55
Average Income $42,000
20% Online Purchasers
Walter Drake is recommended for
Insurance
Apparel
Health and Beauty
Books and Publications
Continuity
General Merchandise
Program Specifications
Minimum Size: 3 x 5
Maximum Size: 5 x 6
Maximum Weight: .25 oz.
Maximum inserts per catalog: 2
|
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
BUYERS, INTERNET/ON-LINE, DIRECT RESPONSE, CATALOG, DIRECT MAIL SOLD |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
80% FEMALE 20% MALE |
| SPENDING: |
$37.00 AVERAGE ORDER |
| ADDRESSING |
| KEY CODING |
PLEASE INQUIRE |
|
