Craft enthusiasts turn to Annie's Catalogs and Magazines for the latest tools, techniques, patterns and supplies. Annie's also serves enthusiastic nostalgia buffs with Good Old Days magazine. These individuals enjoy a wide variety of crafts and take pleasure designing products for their home, family and friends. They are perfect prospects for:
Apparel
Home Decor
Jewelry
Kitchen and Household Items
Outdoor and Gardening Supplies
Shelter and Lifestyle Publications
This program gives mailers the opportunity to have their inserts included with the invoices Annie's sends to their magazine subscribers, book buyers and their loyal continuity club/kit members.
Demographics:
Average Household Income: $50K
Average Age: 50
Mostly Home Owners
Most reside in single family homes
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