Annie's Catalog Blow-In

Annie's has been a leading publisher and merchandiser in Crochet, Crafts, Knitting, Quilting, Beading, Cardmaking, Plastic Canvas, Sewing, and Nostalgia for over 60 years.

SEGMENTS COUNTS THROUGH 11/19/2024
600,000 TOTAL UNIVERSE / BASE RATE $35.00/M
 50,000 EST. MONTHLY CIRC     $35.00/M
DESCRIPTION
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Craft enthusiasts turn to Annie's Catalogs and Magazines for the latest tools, techniques, patterns and supplies. Annie's also serves enthusiastic nostalgia buffs with Good Old Days magazine. These individuals enjoy a wide variety of crafts and take pleasure designing products for their home, family and friends. They are perfect prospects for:

 

Apparel 

Home Decor

Jewelry

Kitchen and Household Items

Outdoor and Gardening Supplies

 

 

This program gives mailers the opportunity to have their inserts included in the catalogs Annie's sends to their valued customers and prospects.

 

Demographics:

 

Average Household Income: $50,000

Average Age: 50

Mostly married

Home Owners

Most reside in single family homes

Max insert weight accepted is .18 oz.

 

 

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Blow-in Program   
SOURCE: CONTINUITY/CLUB/BUYER, DIRECT RESPONSE, INTERNET/ON-LINE, CATALOG, DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 90% FEMALE 10% MALE  
SELECTS
ADDRESSING
KEY CODING  PLEASE INQUIRE
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