Today’s Online Shopper is entire new breed. These online shoppers grab their credit or debit card and they are ready to buy! Sitting at home at night just watching TV can get boring after a while so these at home shoppers start logging on to their computer or laptop, they are ready to spend! These consumers spend hours searching retail websites and looking through all the offers that have been sent in the mail. When a sale is getting ready to start, these savvy shoppers have all done their homework and are ready to click away.
Online retail sales have increased exponentially lately and the data shows it will just be on the rise again with the new projected average of 14% annually. “Cyber shopper” spending is a $50 billion a year industry. This type of shopping is now the most convenient and affordable way for consumer individual needs. Over ninety five million Americans are now buying online.
We have identified through our own proprietary software these consumers’ buying habits and payment methods. What makes this file so unique is that we know these are consumers who are actual buyers of various products. These are direct responders and are ready to receive your offers!
The average age is 40 and the average income is $40,000 per year. |