|
What better way to enjoy spending time at home, then buying the current “must have” item being promoted on infomercials? TV shows can get boring after a few hours so these buyers start hitting the Infomercials. Now these credit card ready consumers find everything from jewelry, apparel, vacuum sealers for food freshness, sports apparel & gear, arts & crafts, gadgets, electronics home products fun gifts to golf swing enhancers and everything in-between. The beauty of Infomercial sold merchandise is the “useful” factor. Plus the belief that the product will potentially save the consumer money is a deal closer. Most Infomercial purchases are made by credit or debit card. This makes them ideal prospects for catalog, affinity credit cards, collectibles, magazine and book offers.
The AMERICA’S HOME LIFE DRTV SHOPPERS & BUYERS are also direct mail responsive consumers who enjoy owning specialty merchandise. Especially if it will enhance their lives in some way and save them money!
These consumers enjoy shopping through catalogs to find unique products such as seasonal outdoor merchandise. Some subscribe to home and garden magazines and buy books devoted to backyard living.
Average age is 45+ & Income $40K+
|
