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The Zeeto Modeling Database uses selected enhancement data and Zeeto house variables as predictors to create the model. By identifying your best customers with their unique characteristics, and matching them to Zeeto customers, you can significantly increase response.
Zeeto is an ad network who along with their publisher partners embed question technology into their digital properties. Visitors to those sites answer over 1.9M of Zeeto's questions each day when they want to access premium content, register for memberships, get discount coupons after an online purchase, and more. We have this data available for list rental.
Example: GetItfree.us is a Zeeto network publisher. In order to get free items, you need to answer specific questions. The answers to these questions are compiled on the Zeeto file and available for multichannel marketers.
TYPES OF MODELS:
GOOD CUSTOMER MATCH -
Mailer provides a 100,000 name sampling of their best customers to Zeeto's service bureau. The Good Customer Match combines everything known about each individual on a mailer's customer file to create a model that identifies more of those best customers on the Zeeto file. The Model is built using the mailer's best customers and utilizes the data available on the Zeeto masterfile to create a custom regression model.
REGRESSION MODEL -
A full regression model requires mailing a quantity of Zeeto names that is significant enough to produce at least 1,000 net paid responses. The data elements of the names selected are saved at the time the order was selected. When the mailing is complete, the responses and net mailed names are returned to us to match against the gross order file. A custom regression model is created using the matched responses and non-responses.
When the model build is completed, a report with the Gains Table, Model variables, and Data Profile will be issued and sent to the broker/mailer. All models are created by Data Axle Analytical Services.
An order for the model build must be placed with Data Axle before the modeling can begin. A second order is needed to select the names that will be mailed.
Models are usually completed 4-5 weeks from receipt of data.
Average age 60
Average income $50K
50% married |
