Modus Vivendi™ or “New Way of Life” has identified the Lifestyle attributes for US travelers. These vacation spending consumers are perfect prospects for credit card & insurance, book & magazine and a variety of other vacation and travel offers. This dynamic new Lifestyle Database will give marketers a pathway to success and is committed to providing marketers with the most accurate, deep and fresh, Lifestyle Data.
Modus™ applies proprietary state-of-the-art techniques and “logical link” relationship algorithms to a database of survey responders, product buyers and a variety of other targeted audience groups. Modus Vivendi™ engages predictive scoring, comprehensive modeling and psychographic profiles with real time demographic data to provide a unique blend of accurate fresh data.
Modus Vivendi™ is available for list rental or for enhancements using Modus Match™.
- Cruise Enthusiast: 5,000,000 - Domestic Travel: 7,000,000
- Foreign Travel: 3,000,000 - Camping/Hiking: 5,000,000 - Sailing: 3,500,000 - Snow Skiing: 2,800,000 - Family Vacations: 6,000,000
- Casino Gambling: 3,000,000
- Golf Vacations: 4,000,000
- Airlines: 10,000,000
- RV Owners: 5,000,000
SOURCE
Direct Mail/Internet Surveys/Modeling
Samples available upon request |