MODUS VIVENDI™ New Way of Life - OUTDOORS Mailing List

Modus Vivendi™ or “New Way of Life” has identified the Lifestyle attributes for outdoor enthusiasts. These consumers have identified themselves as avid outdoor adventurers. Outdoor enthusiasts make great prospects for a variety of book and subscription offers, vacation offers and finance and insurance offers. This dynamic new Lifestyle Database will give marketers a pathway to success and is committed to providing marketers with the most accurate, deep and fresh, Lifestyle Data.

SEGMENTS COUNTS THROUGH 09/29/2025
9,000,000 TOTAL UNIVERSE / BASE RATE $60.00/M
 190,000 MONTHLY H/L     + $20.00/M
 560,000 3 MONTH RECENCY H/L     + $10.00/M
 2,000,000 LAST 12 MONTHS    
DESCRIPTION

Modus Vivendi™ or “New Way of Life” has identified the Lifestyle attributes for outdoor enthusiasts. These consumers have identified themselves as avid outdoor adventurers. Outdoor enthusiasts make great prospects for a variety of book and subscription offers, vacation offers and finance and insurance offers. This dynamic new Lifestyle Database will give marketers a pathway to success and is committed to providing marketers with the most accurate, deep and fresh, Lifestyle Data.

 

Modus™ applies proprietary state-of-the-art techniques and “logical link” relationship algorithms to a database of survey responders, product buyers and a variety of other targeted audience groups. Modus Vivendi™ engages predictive scoring, comprehensive modeling and psychographic profiles with real time demographic data to provide a unique blend of accurate fresh data.

 

Modus Vivendi™ is available for list rental or for enhancements using Modus Match™. 

 

Boating/Sailing:                              1,800,640

Camping/Hiking:                            2,500,300

Recreational Vehicles:                   3,500,000

Hunting/Shooting:                           2,800,500

Motorcycling:                                    800,000

Fishing:                                           2,700,000

Gun Enthusiasts:                            3,500,000

 

SOURCE

Direct Mail/Internet Surveys/Modeling

Samples available upon request

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #556907 or click here to place your request.
  • Use NextMark List Order Entry Software or Bionic Media Planning Software
  • 10,000 NAME MINIMUM ORDER $600.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 100,000 OR MORE ($10.00/M RUN CHARGE)
  • EXCHANGE IS NOT AVAILABLE
  • REUSE IS AVAILABLE ON ORDERS OF 1,000 AT $100.00/M
  • CANCELLATION FEE AT $250.00/F
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: MULTI SOURCED, DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
SELECTS
AGE   $5.00/M
CREDIT CARD   $10.00/M
GENDER/SEX   $5.00/M
GEO SELECT   $5.00/M
INCOME SELECT   $5.00/M
INTERESTS/HOBBIES   
MODUS MATCH   
PHONE NUMBER   $25.00/M
ADDRESSING
KEY CODING  $2.50/M
CD ROM  $25.00/F
DISKETTE  $25.00/F
EMAIL  $25.00/F
FTP  $25.00/F
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