Modus Vivendi™ or “New Way of Life” has identified the Lifestyle attributes for outdoor enthusiasts. These consumers have identified themselves as avid outdoor adventurers. Outdoor enthusiasts make great prospects for a variety of book and subscription offers, vacation offers and finance and insurance offers. This dynamic new Lifestyle Database will give marketers a pathway to success and is committed to providing marketers with the most accurate, deep and fresh, Lifestyle Data.
Modus™ applies proprietary state-of-the-art techniques and “logical link” relationship algorithms to a database of survey responders, product buyers and a variety of other targeted audience groups. Modus Vivendi™ engages predictive scoring, comprehensive modeling and psychographic profiles with real time demographic data to provide a unique blend of accurate fresh data.
Modus Vivendi™ is available for list rental or for enhancements using Modus Match™.
Boating/Sailing: 1,800,640
Camping/Hiking: 2,500,300
Recreational Vehicles: 3,500,000
Hunting/Shooting: 2,800,500
Motorcycling: 800,000
Fishing: 2,700,000
Gun Enthusiasts: 3,500,000
SOURCE
Direct Mail/Internet Surveys/Modeling
Samples available upon request |