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Modus Vivendi™ or “New Way of Life” has identified the Lifestyle attributes for responsive consumers with varied sports interests. Marketers can select from tennis, football, baseball, hockey, skiing and much more. This dynamic new Lifestyle Database will give marketers a pathway to success and is committed to providing marketers with the most accurate, deep and fresh Lifestyle Data.
Modus™ applies proprietary state-of-the-art techniques and “logical link” relationship algorithms to a database of survey responders, product buyers and a variety of other targeted audience groups. Modus Vivendi™ engages predictive scoring, comprehensive modeling and psychographic profiles with real time demographic data to provide a unique blend of accurate, fresh data.
Modus Vivendi™ is available for list rental or for enhancements using Modus Match™.
Tennis 78,452
Snow Skiing 120,153
Football 2,711,317
Baseball 1,900,488
Hockey 1,002,114
2+ Sports 1,163,379
Bicycling 351,489
Sports Memorabilia Collectors 62,339
Golf 466,539
SOURCE
Direct Mail/Internet Surveys/Modeling
Samples available upon request |