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Modus Vivendi™ or “New Way of Life” has identified the Lifestyle attributes for Cable TV and Satellite TV enthusiasts. These television enthusiasts have identified televisions purchased and types of accessories available in their individual homes. This dynamic new Lifestyle Database will give marketers a pathway to success and is committed to providing marketers with the most accurate, deep and fresh, Lifestyle Data.
Modus™ applies proprietary state-of-the-art techniques and “logical link” relationship algorithms to a database of survey responders, product buyers and a variety of other targeted audience groups. Modus Vivendi™ engages predictive scoring, comprehensive modeling and psychographic profiles with real time demographic data to provide a unique blend of accurate fresh data.
Modus Vivendi™ is available for list rental or for enhancements using Modus Match™.
Base $60/M
*Includes 2 demographic selects
**Premium select
Cable TV Viewing: 12,000,000
Satellite Dish: 6,000,000
TV Sports Spectators: 9,000,000
Buy Pre-recorded Videos: 5,800,000
Home Video Recording: 7,000,000
DVR Owners: 3,000,000
HDTV: 4,000,000
Plasma TV: 3,500,000
LCD TV: 1,800,000
Home Theatre: 4,500,000
Pay per View: 2,400,000
SOURCE
Direct Mail/Internet Surveys/Modeling
Samples available upon request
SELECTION INCLUDES
Name/Address/Phones/Age/
Income/Credit Card/Interests/Hobbies/ect…
SUGGESTED USAGE
Cruise Travel/Vacations/Insurance/
Subscriptions/Books/Music/Video Offers/
Catalogs/Financial Offers…
Selection Charges:
Hotline $10/M
90 days* 5/M
Phone 25/M
Geography* 5/M
Age* 5/M
Income* 5/M
Gender* 5/M
Credit Card 10/M
Addressing:
4-up Cheshire N/C
4-up P/S Labels $ 7.50/M
Cd Rom/Diskette $25/Flat
Key Coding $ 2.50/M
Zip Tape Set-up $ 5/M
Terms:
Minimum Order is 10,000 names. Pre-Pay for all first time customers. Sample mail piece required with order. Cancellations after mail date require payment in full. 20% discount for recognized brokers. Delivery in 7 business days. This is a one-time rental only. |
