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Resurgence in the art of sewing, quilting and other needlecrafts has increased the demand for products, supplies and information that cater to these interests. These crafts tend to be creative as well as therapeutic; it engages both the hands as well as the imagination. The buyers who make up the America’s Home Life file are a ready audience for magazine, book, sewing supplies and other related products. They are known to be very direct mail responsive. Sewing, quilting and needlecraft are a time honored tradition that’s passed down from generation to generation.
Being with family and enjoying this craft is such a wonderful way to stay home and enjoy not only the craft but the family time as well.
The consumers here enjoy spending their free time leisurely working on projects that may become tomorrow’s family heirlooms. The projects could be very detailed and complex to simple sewing project that can be completed in an afternoon. This mostly female file can be selected by interest in addition to the other demographics available to help mailers hone in on the right audience for their offers.
Average age is 45+ & Income $45K+ |
