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These loving parents with children ages 1-9 are actively involved in spending time together in their kids’ monthly book clubs, by picking out the newest released titles, classic stories, educational and story books, as well as the latest project and activity books. These moms are enjoying staying at home and getting the little ones ready for bed time. Now it’s time to grab that book, lower the lights and get to some story time! Now more than ever these parents know the value of subscribing to their favorite book clubs. Spending some alone time at night is what brings these families closer and to just simply enjoy each other.
Both child and parent have fun choosing a book or two each month from their book club. Doing this together makes them both aware of the importance of reading all the time.
Average age of parent is 34, average age of child is 1-9, and The average household income is $50,000.
This mostly female file can be selected by interest in addition to the other demographics available to help mailers hone in on the right audience for their offers.
Average age is 34+ & Income $50K+
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