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Back in the 50’s is when grilling really became the thing to do once people started moving to the suburbs. 85 million Americans own their own grills. The little gas and coal grills are now turning into outdoor kitchens. Brick and stone barbeques have taken over the back yard and some have full-blown kitchen and pizza ovens. This allows Dad to show off his grilling skills and taking advantage of grilling all year round. The family entertainment has stepped outside and the fun can be endless. This is the way to stay at home and just enjoy as much family time as you can.
There are now endless amounts of products such as grilling books, marinades, dry rubs, and recipes. It’s not about the simple hamburger or hot dog anymore. It’s about the fabulous food that these grillers look forward to after the smoke clears. Fresh vegetables, for example, can be easily roasted on a grill as well as tasty deserts.
These consumers enjoy shopping through catalogs to find unique products such as seasonal outdoor merchandise. Some subscribe to home and garden magazines and buy books devoted to backyard living.
Average age is 45+ & Income $40K |
