|
COUNTS THROUGH 04/28/2025 |
|
|
3,700,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
300,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
900,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
1,800,000 |
6 MONTH HOTLINE, |
+
$5.00/M
|
3,600,000 |
12 MONTH HOTLINE |
|
|
Travel outside the U.S. will be on a decline now for a while due to the Coronavirus. Now is the time to spend your vacations near home and simply enjoy all the local sites available for fun and recreation. Whether it's a day trip to a National park or just hiking, biking and camping; traveling to places away from large crowds will be the best destinations for a while. These direct mail responsive consumers are avid travelers and plan at least 1-2 trips per year. Be sure to include these consumers in your next campaign to achieve top results!
These are families who love travelling together and have responded to direct mail, searched online travel sites, or called an 800# for a family package to find a fun local and safe destination.
Each one of these fun-loving vacationers has indicated they want to receive offers via direct mail or an online offer. They have proven to be direct mail responders to catalog, travel magazines, book and credit card offers. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
65% FEMALE 35% MALE |
SPENDING: |
$225.00 AVERAGE ORDER |
|
1 MONTH HOTLINE |
$20.00/M |
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|