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Market Research Analysts Guide gather and analyze data on consumers and competitors. They conduct and analyze research results to determine product viability, marketplace trends and more. They define the marketplace objective, use research tools like surveys, collect data, develop overviews, and then communicate the results to develop business strategies.
Market research analysts are tasked with performing initial research to determine customer needs, supply and demand of product, buying trends, customer satisfaction and more. They use market research tools like surveys, software, focus groups, interviews, field trials, and competitor analytics to gather data, analyze statistics and prepare reports to aid in business decisions. Market research and risk analysis are the first steps in determining buying trends before developing and marketing a product or service. By collecting data, market researchers help businesses stay competitive and often reveal new marketplaces to grow their business. This audience pursues continuing education opportunities for professional development and to stay current on marketing trends. They hold key titles of marketing director, statistician, account manager, business development manager, customer insights manager, brand manager, research analyst, and consultant.
This list would work well for publishers, commercial printers, IT providers, telemarketers, computer manufacturers, application developers, meeting planners, consultants, apparel providers, recruiters, financial institutions, continuing education providers, and credit card issuers. |
