BABY BOOMER DIRECT MAIL BUYERS Mailing List

Reach America’s Baby Boomers who have a higher response rate to direct mail than any other generation. Today’s Boomers are living longer and possess more resources.

SEGMENTS COUNTS THROUGH 02/07/2020
34,000,000 TOTAL UNIVERSE / BASE RATE $75.00/M
 34,000,000 UNLIMITED USAGE     $150.00/M
 1,200,000 EMAIL     + $100.00/M
 2,600,000 TELEPHONE     + $25.00/M
DESCRIPTION

Reach America’s Baby Boomers who have a higher response rate to direct mail than any other generation. Today’s Boomers are living longer and possess more resources.

 

Exclusive demographic selections include age (mm/yy), income, home ownership, gender, credit card owners, occupation, dwelling type, length of residency, ethnicity and contributor.

 

 

Telephones are available for 2.6 million records. (add $30/M)

This file is 100% zip + 4 appended and is carrier routed.

Processed through NCOA and MPS

 

 

Over 260 occupation selections available – please inquire.

 

 

Minimum Order 3,000 records.

 

Mail Order Purchase Categories include: (samples) (add $15/M)

Apparel or Clothing

 

Health & Beauty

Arts & Antiques

 

High End Appliances

Auto Parts & Accessories

 

Hunting

Books & Magazines

 

Jewelry

Children’s Learning Toys

 

Luggage

Children’s Products

 

Magazines

Collectibles

 

Military Memorabilia/Weaponry

Computing/Home Office

 

Musical Instruments

Crafts/Hobbies

 

Pets

DVDs/Videos

 

Photography & Video Equipment

Gardening

 

 

 

 

Suggested Usage:

This is an excellent prospect file for a broad array of offers including; movies, seminars, insurance, investments, credit cards, computers, online services, travel, catalogs, newsletters, magazines, etc.

 

State Counts:

AK

47,616

ID

172,574

MT

108,403

RI

132,851

AL

575,726

IL

1,396,341

NC

1,147,748

SC

601,088

AR

307,067

IN

785,524

ND

76,673

SD

93,022

AZ

546,217

KS

322,998

NE

215,266

TN

782,705

CA

3,378,922

KY

517,815

NH

177,002

TX

2,449,436

CO

573,937

LA

494,876

NJ

1,017,126

UT

236,405

CT

445,092

MA

812,268

NM

183,671

VA

978,106

DC

54,075

MD

722,876

NV

272,897

VT

78,484

DE

126,392

ME

177,233

NY

1,923,801

WA

758,658

FL

2,159,509

MI

1,246,338

OH

1,508,526

WI

763,742

GA

1,042,936

MN

684,318

OK

384,450

WV

199,712

HI

103,722

MO

724,625

OR

437,906

WY

56,080

IA

375,862

MS

321,832

PA

1,659,843

 

132,851

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: COMPILED LISTS, OPT-IN E-MAIL 
PRIVACY: OPT-IN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
SELECTS
AGE   $10.00/M
CREDIT CARD USER   $10.00/M
ESTIMATED INCOME   $10.00/M
ETHNICITY   $20.00/M
GENDER   $5.00/M
HOME OWNER   $10.00/M
LENGTH OF RESIDENCE   $10.00/M
MAIL ORDER CATEGORY   $15.00/M
MARITAL STATUS   $10.00/M
OCCUPATION   $20.00/M
PHONES   $25.00/M
STATE/SCF/ZIP   
TYPE OF DWELLING   $5.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL DELIVERY  $65.00/F
P/S LABELS  $30.00/M
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