|
COUNTS THROUGH 04/30/2026 |
|
|
| 4,500,000 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 375,000 |
AVERAGE MONTHLY HOTLINE |
+
$15.00/M
|
| 2,250,000 |
LAST 6 MONTH HOTLINE |
+
$5.00/M
|
| 1,125,000 |
LAST 3 MONTH HOTLINE |
+
$10.00/M
|
|
|
|
The My Own Design – Customized Check Buyers have all purchased checks created by them to stand out from the crowd, support a worthy cause, or just for the fun of it! They use the internet, space ads and direct mail to purchase their customized checks. These consumers don’t want to blend in – they want to be noticed.
Using checks of their own when they make their purchases gives them a sense of pleasure. Especially when someone compliments them on their checks, it makes their day. To help make this file even more responsive, we have enhanced the data using “Trigger” data such as newly issued credit cards, new phone connects and new mover/new home owner information. It is being widely reported that consumers will buy as a result of a change or so-called trigger. In this case, all the consumers here have a known interest in buying products and services through the mail and have been identified as having one or more triggers occur in their lives.
We are able to code the data by the types of triggers and when they occurred. Select by product, age, income and many other demographic selects to create the perfect prospect for your mailer’s next e-mail or direct mail campaign. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, MULTI SOURCED, INTERNET/ON-LINE, BUYERS |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
60% FEMALE 40% MALE |
|
|
| AGE |
$5.00/M |
| GENDER |
$5.00/M |
| GEO SELECT |
$5.00/M |
| INCOME |
$10.00/M |
| LIFESTYLE |
$10.00/M |
| PHONES |
$20.00/M |
| PRESENCE OF CHILDREN |
$15.00/M |
| RECENCY |
$10.00/M |
| RUSH CHARGE |
$150.00/M |
| YEAR/MAKE/MODEL |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|