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Auto Shoppers is compiled weekly through mobile device GPS data. These consumers have all been identified as using a mobile app at a specific automobile retail location which is then matched to a national consumer file. Some of the dealerships selectable include; Chrysler, Porche, GMC, BMW, Lexis and more.
The database file is 100% opt-in and these age 18+ consumers age also offer a variety of demographic data as well as location and frequency selects.
In our hyper-connected digital world, an omnichannel marketing approach enables marketers to bridge the gap between online and offline consumer behavior. The Auto Shoppers offers responsive consumer data for online, offline and multi-channel marketing campaigns with mobile id’s, postal, email and facebook.
Demographics
Average age 45
Gender
62% Male / 38% Female
Average Income
$75K
Source
Direct Response/GPS
Responsive prospects for numerous offers targeting automobile shoppers through their preferred channel including;
- Retail Traffic Builder
- Insurance
- Luxury Brands
- General Merchandise
- Credit Card/Financial
- Travel
Email Requirements:
- HTML and text creative (creative must include a street address)
- All links within creative must be live links
- Advertiser working Opt-Out link
- Advertiser privacy policy link
- Current suppression file within 7 days of deployment date (should contain email address only in a fixed ASCII format); mailers without a suppression file will need to sign a Can-Spam agreement
- Seed list
15% Broker commission on base rate
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