|
COUNTS THROUGH 04/28/2025 |
|
|
3,700,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
300,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
900,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
1,800,000 |
6 MONTH HOTLINE, |
+
$5.00/M
|
3,600,000 |
12 MONTH HOTLINE |
|
|
This file reaches the growing numbers of Americans who are in debt and the numbers are climbing. These struggling consumers have either gone online or reached out to a debt consolidation company. Their own banks are either lowering or closing their credit lines and their interest rates are climbing. These consumers are simply looking for help and are eager to explore any option given to them. The options they have at this time would be credit card balance transfer programs, restructuring offers, financial counseling, or loan modification.
These in-debt consumers are also looking for a payday loan. To find the solutions to their cash flow problem they log onto the internet and search for payday cash/loan offers. All of these consumers are highly receptive to secured credit card programs, sub-prime credit offers and more.
Our database is 100% direct response and multi sourced, encompassing consumers who recently responded to an online promotion or direct mail piece. |
|
POPULARITY: |
98 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
70% FEMALE 30% MALE |
SPENDING: |
$125.00 AVERAGE ORDER |
|
1 MONTH HOTLINE |
$20.00/M |
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL/FTP |
$50.00/F |
KEY CODING |
$5.00/M |
|