|
Bonmarché is one of the UK’s largest value womenswear retailers dedicated to providing quality womenswear to the 50+ market. The business was founded in 1982 and currently trades out of 320 stores and concessions across the UK.
With a great size offering from sizes 10 to 28, their range includes casual and formal separates, outerwear, swim and resort wear, lingerie nightwear, footwear and accessories.
They also sell a number of third party brands via their website as well as an edited range by their brand ambassador, TV presenter and stylist Mark Heyes.
Bonmarché customers are invited to join their Bonus Club loyalty scheme for free, which offers rewards and exclusive offers which can be used in-store, online or via phone.
Recruitment is carried out through reader offers in key women’s magazines, such as Woman, Women’s Weekly, Yours, My Weekly, Fabulous and through their website www.bonmarche.co.uk.
Monthly Product Despatch Volumes: 40,000 to 90,000. Contact Accent Direct Marketing for exact PD volumes per month.
Distribution Timings: Contact Accent Direct Marketing for insert delivery dates, start dates and completion dates.
Profile: B,C1/C2, Aged 50+ years, homeowners, read mid market magazines.
Interests: Fashion & shopping, health, gardening, family, travel & holidays, reading, watching TV.
|
