Lippincott's Nursing Masterfile is made up of registered nurses, licensed practical/ vocational nurses, advanced practice nurses, nursing students and nursing faculty who have purchased journals, books, videos, or electronic media. These buyers work at a variety of settings.
Demographics about these buyers reveal that: 95% are female; average age is 45; 91% are homeowners; median household income is $75,000; 75% are married; and 87% have credit cards. 91% of these buyers are at home address.
Lippincott Williams & Wilkins is a unit of Wolters Kluwer Health, a group of leading information companies offering specialized publications and software in medicine, nursing, pharmacy, science, and related areas. LWW publishes over 300 journals, newsletters, and loose-leaf products in specialty fields for physicians, clinicians, and nurses, including some of the industry's most respected titles.
Other lists available from Lippincott include:
• American Journal of Nursing (AJN)
• Nursing2020
• Nursing Made Incredibly Easy!
• Lippincott Home Healthcare Masterfile
• Lippincott Nursing Book Buyers
• Lippincott Wound Care Database
• Lippincott Nurse Practitioner Database |
