|
COUNTS THROUGH 04/28/2025 |
|
|
3,700,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
300,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
900,000 |
LAST 3 MONTHS |
+
$10.00/M
|
1,800,000 |
LAST 6 MONTHS |
+
$5.00/M
|
3,600,000 |
LAST 12 MONTHS |
NO CHARGE
|
|
All of these catalog shopping buyers know fashion. They are always looking for clothes from day-wear, casual, elegant to relaxing at home. These buyers stay a step ahead when they can sit back and read through their favorite catalogs and magazines in the comfort of their own home. A true mail order buyer will always know what’s hot and what’s new. These credit card yielding women just love the convenience of buying from home. These MOBS also know that there will always be some unique outfit in a catalog that is not available in a retail store.
The ladies here are always on the lookout for both; new clothing lines and known brand names that will make them look young and beautiful. Average age is 40+ and average income is $45k.
All of these buyers have at least one active credit card and are catalog credit approved. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
100% FEMALE |
SPENDING: |
$175.00 AVERAGE ORDER |
|
1 MONTH HOTLINE |
$20.00/M |
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
AGE |
$5.00/M |
AGE OF CHILDREN |
$5.00/M |
CHILDS AGE RANGE SELECT |
$5.00/M |
COUNTY |
$5.00/M |
CREDIT CARD BUYERS |
$5.00/M |
DOLLAR SELECT |
$5.00/M |
DWELLING TYPE |
$5.00/M |
ETHNICITY |
$10.00/M |
GENDER OF CHILD |
$5.00/M |
GEO SELECT |
$5.00/M |
HOME OWNER |
$5.00/M |
HOUSEHOLD INCOME SELECT |
$5.00/M |
LENGTH OF RESIDENCE |
$5.00/M |
MAIL ORDER BUYERS |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
NUMBER OF CHILDREN |
$5.00/M |
ONE NAME PER SITE |
$5.00/M |
PAID |
$5.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
TEENAGERS (AGES 13-19) |
$5.00/M |
ZIP |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
KEYING |
$5.00/M |
|