|
COUNTS THROUGH 05/21/2025 |
|
|
1,737,125 |
TOTAL UNIVERSE / BASE RATE |
$105.00/M |
158,125 |
MONTHLY HOTLINE |
+
$15.00/M
|
503,535 |
QUARTERLY HOTLINE |
+
$10.00/M
|
|
THIS DATABASE CONSISTS OF CONSUMERS GOING THROUGH MAJOR LIFE CHANGES. THESE CHANGES ARE NEWLY MARRIED, NEW PARENTS, AND NEW HOMEOWNER. THESE MOMENTS IN ALWAYS TRANSLATE INTO SPENDING NO MATTER WHAT THEIR BUDGET DICTATES. ALMOST EVERY OFFER A MAILER HAS CAN PROMPT THESE CONSUMERS TO SPEND!
UPDATED AND NCOA'D THE FIRST WEEK OF EVERY MONTH.
USAGE
FREDERICK'S OF HOLLYWOOD
MARSHALL'S
MARY KAY COSMETICS
METROPOLITAN LIFE
NEW YORK LIFE
PALM CANYON RESORT & SPA
ROYAL PRESTIGE COOKWARE
TRAVELERS
ZURICH DIRECT
All 12 Month Usage |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, COMPILED LISTS |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
65% FEMALE 35% MALE |
SPENDING: |
$75.00 AVERAGE ORDER |
|
1 MONTH HOTLINE |
$15.00/M |
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
E-MAIL |
$25.00/M |
GEO SELECT |
$5.00/M |
ADDRESSING |
KEY CODING |
NOT AVAILABLE |
CD-ROM/E-MAIL/FTP: |
$75.00/F |
E-MAIL/FTP |
$35.00/F |
|