This large Masterfile consists of unduplicated buyers from catalogs such as Appleseed’s, Blair and Draper's & Damon's. The audience is mostly female shoppers age 65+. The file has been overlaid with multisourced enhancement data to provide mailers with ample select options to precisely target their best prospects! Enhancements include demographic, lifestyle interests, donor transactions, publication interests and more.
If Wiland modeling is your pointed choice of precision, members can apply their models including Clear Advantage, List Affinity, Best Customer, Best Donor, Comprehensive Response, Comprehensive Correlation, Acquisition Response, Core Revenue Response and Long-Term Value. Another way Orchard Brands is helping you succeed during imposing times. This opportunity is open to any consumer participant in the Wiland Direct Database--a great opportunity for publishers and catalogers. Names selected from a client's model will be net of the client's housefile, allowing for incremental names to be applied in the merge. |
