|
The Christmas Design Shop Buyers list targets consumers who have made 3 or more purchases of products to decorate their homes during the holiday season. They purchase goods ranging from Santa tree ornaments to nativity scenes to celebrate the Christian holiday. This audience is also responsive to marketing offers for party supplies and food and beverages to ensure a merry Christmas with family and friends.
This list puts marketers in touch with consumers who buy interior and exterior Christmas decorations, packaging, baked goods, greeting cards, music and gifts to fill their homes with yuletide spirit. On Christmas Eve or Christmas Day, this audience attends mass, opens presents from Santa Claus, travels to relative’s homes, and prepares meals for family gatherings. They start buying holiday merchandise months in advance to get gifts for everyone on their list. They are generous donors and donate money, food and merchandise to fundraisers and local food banks. This audience participates in office parties, attends Christmas musicals, has family photos taken for holiday cards, and wears festive apparel at home and the office. They string lights around the house and decorate their yards in nativity scenes, snowmen and reindeer props. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Christmas Products: Christmas craft books, magazines, artificial trees, DVDs and music, greeting cards, tableware, dinnerware, centerpieces, wreaths, ornaments, cookbooks, children’s toys, apparel, wrapping paper, garland, gift boxes, gift baskets, outdoor holiday lights, mistletoe, eggnog, fruit cakes, beverages, stocking stuffers
Receptive to offers in: continuity clubs, Christmas clubs, wine, alcoholic spirits, community outreach programs, seasonal decor, party supplies, family photos, holiday travel, lodging specials, food preparation services, candy and sweets, gift cards
List Purchasers: Book publishers,retailers, toy manufacturers, packaging services, bakeries, restaurants, entertainment industry, tree farms, religious organizations, non-profits, travel coordinators, event organizers, fundraisers, banks, and credit card issuers |
